simplifying the supply chain needed to make goods and services available. India claims more than 25% of the worlds population. In terms of business markets, organizations like hospitals that provide goods and services to people in their care are classified as. decision support heuristics. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. He is evaluating market sizes and growth rates. attempt to get one "friend" on the committee to support his products. carefully demonstrate how to maintain the finish on his cabinetsC. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers.. Which of the following is NOT one of the roles typically played by one of the members of a buying center? marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction Chinas standard of living has dropped over the past 30 years. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. 2020-2023 Quizplus LLC. What role does Pedro play in the buying center? D. involves actual rather than potential customers. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? Which of the following social factors explain this type of influence? B) image Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. C. $27 They can save companies money and reduce paperwork. In this situation, these three attributes are called. Many teenagers, both male and female, have clothes they purchased in the past that, they "would not be caught dead in" today. The same product design and features in all countries, with variations in the promotional campaigns country by country. call for different marketing and selling strategies. In this case, the source of need recognition was, Business-to-business marketing involves buying and selling goods or services by all of the following EXCEPT, When Goodwish Marketing decided to upgrade its network, many people were involved in the decision. Which of Maslows needs is Roberta fulfilling? This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. Russian consumers have little interest in online shopping. Kindly login to access the content at no cost. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. Rachael is likely to be involved in an impulse buying process. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. achieve standardized pricing across affected industries. Marketers are particularly interested in postpurchase behavior because Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. This E-mail is already registered with us. She was leaning toward charging a, higher price than competitors to help demonstrate that, hers was a high-quality product. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. Reginald greets and chats with his regular customers every morning when they come in for coffee. Brad is observing part of his firms. Elena is in the process of buying a new car. About us; Ask an Expert; Studocu World University Ranking 2023; You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Bob Roberts founded Robertico, an equipment leasing company, three decades ago. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. Jordana is a travel agent. using the Internet to find what other consumers feel about a specific product or service. personally valuable, antique, or foreign-made. C) avoids situational conflicts. With respect to buying centers, the pharmaceutical company plays the role of _____ in this situation. Which of the following is the process of getting oxygen from the environment to the tissues of the body? Refer to Figure 4-8. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. In order to maximize potential, segments and target markets can and should be defined by more than just geography. These make up her __________ set. adhering to the UN Convention on Naming Rights. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. India has no shopping malls or other large commercial centers. Population shifts are causing a decline in the percentage of people in the middle class. During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. analyzing consumer data for postpurchase dissonance signals. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. provide a hotline to immediately address customer feedback.E. LinkedIn is mainly used for ________ in the B2B marketplace. Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. Kindly login to access the content at no cost. She . In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. Darrell knows satisfied customers will create word of mouth referrals for him. His purchases were __________. Marketers particularly want their brands and products to be in consumers __________ sets. involves actual rather than potential customers . Perceived benefits versus perceived costs of search, Thanh has to decide which college to attend. it involves both actual and potential customers. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Post purchase cognitive dissonance 3.) What is the final stage in the business-to-business buying process? Rachael is visiting colleges before applying to schools. This is an example of postpurchase cognitive dissonance. Global pricing strategies should be consistent with. when consumers decide to make their purchases. Which of the following would you NOT expect to find in the RFP? B. offers insights into ritual consumption. Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) Phil put down the phone and told Alice, "I just love that customer. urban population centers will become increasing unattractive and the rural areas will experience major growth in population. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. visit customers after they have moved into their home.E. Globalization refers to the process by which goods, services, capital, people, and ideas. always include his firm in their universal set. need recognition.E. Apple has nurtured this __________ component of their customers attitudes. perceived benefits versus perceived costs of search. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. Jordana is basing her decision on. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. B. offers insights into ritual consumption. Which of these trade agreements represents the highest level of integration among participating nations? Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. offers insights into ritual consumption.C. You can get your paper edited to read like this. 72. Marketers are particularly interested in postpurchase behavior because it. E) all of these. alienated Beverly, the real decision maker. A buying center that makes its decisions by majority vote is a(n) __________ buying center. most consumers attitudes depend on prices. promotional efforts.D. NCD will likely use __________ to expand into the Mexican market. extend problem solving beyond ritual consumption. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Solved Marketers are particularly interested in postpurchase - Chegg The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. Generally, people buy one product or service instead of another because they. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? always include his firm in their universal set.C. C. avoids situational conflicts. Tariffs, quotas, and currency exchange policies affect global. Company. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. tell customers that he has the best quality cabinets available anywhere in the country. Phil is likely selling to a firm in what kind of buying situation? with low individualism symbolism when confronted with a time oriented culture. I got another big order, and they just keep on coming." When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. D. involves actual rather than potential customers. Based on population growth rates in different regions, he should consider that. Frank acts as the __________ in the business department buying center. 62. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. 75. B2B marketing involves manufacturers, wholesalers, and service firms. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. offers insights into information search methods. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. the outcome of the alternative evaluation process. A time frame when the devices are needed. Only about 200 million of these people earn more than the equivalent of $1,000 per year. China has imported fewer goods from the U.S. each year for the past decade. C. $27 The business-to-business buying process is initiated by which of the following steps? Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Sandy thinks the east side of her city is a great area to own a home and raise a family. This requirement is used to keep suppliers "on their toes.". To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. stimulate impulse voting.D. Variations in the product design country by country, with the same basic promotional campaign used in all countries. All of these are disadvantages a firm must consider. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. This is an especially critical time for marketers, as their customers are dealing with. Brands can be extremely valuable domestically, but international use can be challenging. consumers in developing countries have very specific preferences. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. provide a satisfaction guarantee or return policy.D. Specifications for connecting the device to the car. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. the gross purchasing power of domestic goods and services plus international income. Nathan was shopping for a new pair of athletic shoes. the sum of all goods and services handled in a country. China drastically restricts the goods it allows U.S. companies to export to China. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. Which of the following is NOT one of the four general types of organizational cultures? A) globe They are experiencing significant levels of economic growth. After need recognition, a business develops __________ that suppliers might use to develop their proposals. offset performance risk with financial risk. Yes; history has shown that online reordering cant be trusted. Unlock the answer question 1.) A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. declining fuel costs allowing cost-effective shipping to global markets. psychologically soothing, purchased impulsively, and part of a consumers evoked set. 73. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. The _____________ situation usually involves more members of a buying center and involves more time to complete than the other buying situations. provide a satisfaction guarantee policy.D. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. An organizations culture reflects the __________ that guide its employees behavior. D) owly. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. Consumers involved in habitual decision making engage in little conscious decision making. BMW, the German company that manufactures automobiles, motorcycles, and other products, owns and operates a manufacturing plant in Spartanburg, South Carolina in the United States. Situational factors sometimes override psychological and social factors in the consumer decision process. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. When Glen is thirsty, he always buys a Coke. provides insights on the information search process. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. She has defined the . The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. The buying process begins with a comparison of available alternatives. Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. _____ involves the buyer considering their own personal knowledge about a product based on past experience. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. Week 2.1 Flashcards | Chegg.com Variations in the product design and the promotional campaign country by country. Ms. Reynolds serves as a __________ in the buying center. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. These three brands make up her _____ set. Marketers are particularly interested in postpurchase behavior because it: involves both compensatory and noncompensatory consumers. There are approximately 1 billion people living in India. B. This E-mail is already registered as a Premium Member with us. Marketing Quiz 2 Flashcards | Quizlet consumer vulnerability. Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. In _____ buying centers, all members of the team must reach a collective agreement that they can support a particular purchase. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. translating advertising copy for the entire ad except the brand name. When entering a foreign market, the least risky strategy is. focus attention on the gatekeeper in the buying centers team. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Franchising limits profit potential, since profits will have to be split with the franchisee. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. Bids for supplying the required components or parts. B. Marketing Unit 2 Flashcards | Quizlet When Kinkos replenishes its supply of copy paper, it most likely involves a _____ situation. temporary promotional discounts). Companies can help to overcome language difficulties in using brands by. involves actual rather than potential customers. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. The BRIC countries are Bolivia, Russia, Italy and China. The student body president is the __________ in the buying center. involves both compensatory and noncompensatory consumers. Work with our consultant to learn what to alter. the market value of goods and services produced in a country in a year. assist them in their internal information search. All Rights Reserved. A. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Brad is trying to avoid __________ business blunders. This attention-getting device is designed to improve the site's, reductions or eliminations of trade barriers by governments, ecreasing concerns of distance and time with regard to moving products across countries, the standardization of laws across borders, assess her satisfaction with the car she purchased. Although he is now in his seventies, he still has a "hands on" management style. psychological. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. focus exclusively on the head of the buying center. Most B2B buying situations can be categorized as new buys, modified rebuys, and. encourage the bidders to offer their best deals. using uncertainty avoidance to reduce power distance. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. The purchase of capital equipment such as the ovenis an example of a _____ situation. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. After need recognition and product specification, many firms using the B2B buying process. change the way process by which consumers make decisions.E. an indicator of the quality of life in a country. Companies can help overcome language difficulties in using brands by. extend problem solving beyond ritual consumption.D. Sandy and John have different _____ regarding the east side of the city. With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. 2003-2023 Chegg Inc. All rights reserved. This is an example of ______________. Indias population is fairly old and aging fast. Indias infrastructure for supply chain management is not up-to-date. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. What is the overinvolvement ratio for high study levels in . psychological risk.D. Which of the following would be an example of glocalization of the Fiesta? information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 entails actual rather than potential customers.E. Marketers are particularly interested in postpurchase - Course Hero Which of the following is an example of a reseller? Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. T/F A hotel is made up of several businesses, also known as revenue or cost centers. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. to develop basic strategies for dealing with their behavior. This requirement is designed to. involves both compensatory and noncompensatory consumers. where consumers decide to make their purchases. a consumer recognizes an unsatisfied need. In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. He has no experience as a pilot or airplane mechanic. are unaware of key determinant attributes. Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone.