When this happens, you can use your social media platform as another way to share your announcement. Then get another. Explain the reason you have chosen this doctor to take over your practice. If they want more details, theyll ask. Be sure to include a color photo of your new team member. hb```g``a`a` @1V 1kD"ee^jHC:Qfp -f3/g7CCS=->y(s=iCm``Ki{ + Set yourself up for success by avoiding these mistakes many sellers make. Why should I send a postcard announcement to my patients?. Fresh on the scene doctors may have a lighter schedule that permits speaking at a breakfast or mid-day public event. Its vital to scour the Internet for every directory with local listings. Here's an example: "Dr. Smith, I'd like to introduce Dr. Quinn Matlin, one of our ER residents. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. new to their new job. Letter of Introduction: Overview and Examples. Explore your options. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. Pertinent contact information is highlighted on the front of the card. H A Rather than choosing a doctor from an Internet search, work on contacting doctors who are already working with your clients. I will not be in the office after that date. Though gender and age are no longer factors when making business introductions, knowing where people are positioned is crucial. This is even better if you believe your client has the respect of her doctor. Cox Chiropractic Clinic used this postcard to introduce chiropractor Emily Veazey to prospective patients and clients in Charlottsville, VA. He will be regularly updating the patient medical records that document all treatments, evaluations, medications, allergies and other records, checking the patients symptoms and determining the most suitable course of treatment to address them, prescribing appropriate medications, and informing patients of all possible complications, risks and ensuring that the current care program is as effective as possible. Make an appointment forNewdocto meet in-person at the other physicians office. Interested in what else comes next? available to provide your medi cal care effec tive ___ (date)________. In fact, practice ownership rarely crosses their minds. Although practically every organization does it, how significant is this process at your practice? | PoP 646 Pertinent contact information is highlighted on the front of the card. Sohnen-Moe Associates, Inc. All rights reserved. Introducing the new doctor is a key element of your letter to patients about leaving the practice. I do want to break it to you but your press release announcement isnt going to land on your local news stations biggest stories of the week. Your patient is automatically the person of highest precedence - no ifs, ands, or buts about it. Pertinent contact information is highlighted on the back of the card. So, in order for your new doctor announcement to get the most traction on social media, turn it into a graphic. First, its introductory paragraph contains the gist of the announcement. Sure, its a big deal that youre bringing on a new person to your practice. Remember to say the name of the senior authority first, and then present others to them. Some practices already write press releases about their new physician hires. opens in a new window. You have to announce your newest doctor to the world. The events that happen on the first day a new doctor starts at your practice sets the tone for how welcomed theyll feel. Recently expanding into the Baton Rouge area and opening an office with Dr. Elizabeth Ault, Integrated Behavioral Health used this postcard to introduce Dr. Ault and the new office location to prospective patients and clients in the Baton Rouge area. How to Market Your New Doctors | Healthcare Success ), From conversations weve heard, there seems to be a general complaint from doctors about not getting treatment reports. Of course, they do have a new doctor announcement press release within their archive. Send this letter out AFTER the close of escrow. After youve run their background check, sent them their offer letter, officially hired them, and established their first start date, its time to announce it. Sign Up for Free. This announcement will encourage conversation and create enthusiastic anticipation. According to psychology research, when youve forgotten someones name it tells them that either you werent interested or invested to remember them. Depending on your patient demographic, sending your new doctor announcement through the mail might be the best option. The physicians of Atlanta West Dermatology used this postcard to announce the addition of specialist pediatric dermatologist Dr. Catherine Warner. So why not share your excitement with your patients and the social web through an announcement? (Referring physicians, new patients, existing patients, professional colleagues, etc.) Initial impressions are important and will be formed for the long term. Introduction Letter The most efficient way to make initial contact with a health care provider is to send a letter describing your qualifications and state what you want to do, and then follow up with a phone call to make an appointment. The letter of introduction may be sent on the date of closing, prior to the date of closing or after the date of closing. If you use a service like Canva youll be able to make something in a few minutes that looks great. To be honest, you hardly need change the text in most of the letters. Once you have painted an impressive picture of the new physician, everyone will get excited. Think about it, your patients will get excited when they read the announcement letter and then carry that excitement over to the next appointment they have with you. As a rule, doctors, PTs, LPNs, dentists, chiropractors, etc. What a warm welcome from @Workable on my #firstday! We are pleased to announce that Dr. Kathryn (Katy) Lowry, MD has joined the UW Dept. Minnesota Ophthalmic Plastic Surgery Specialists announcing the addition of their new provider, Meredith Saylor Baker, M.D., to the practice. 2. Well, we live in a time where people have immediate, unlimited access to constant communication. Make a deliberate plan. It is prudent to address people with an honorific (Mr., Mrs., Dr., Miss, or Ms.), unless they ask you to call them by their first name. Getting a new job leads to a mixed bag of both anxious and excited feelings. Instead, summarize what it says and add some humor to go along with it. From your perspective, youre excited. There are a lot of different ways to announce that theyre starting. This process is pretty standard across industries, its how hiring works. Updated November 2, 2022 Many people communicate formally with a client, supervisor or hiring manager using a professional letter. Disclaimer: Yes, Marketing Communications for Massage Therapists is a product we sell, and yes, wed love it if you bought it from us. After a long hiring process consisting of multiple phases, hundreds of questions, and thousands of hours you found the perfect candidate to fill the empty spot in your practice. Between an industry-standard turnover rate and the fact that youre a growing practice, you need to hire new employees. Professional Letter Template (With 3 Example Letters) Atlanta West Dermatology announced the joining of Dr. Catherine Warner in 2018 as a postcard. Regardless of the back-story, having a new physician in the office is a marketing moment, and even if the practice is well established, its a rare opportunity to be new again in the market and make a lasting impression in the minds of prospective patients and referral sources. I'm Jennifer Martin, the team leader, and I'd like to introduce our receptionist, Sara Davis, and our records clerk, Merv Wallace. The last thing we want is for your patients to avoid your new practice member because theyre not familiar with them. Get a trusted friend to read over your letters. For general circulation, in the office and via public events, create a single page, plain-language introduction (with a professional-quality photo) that talks about the physician and what they can do for the patient or referring physician. Pull them together during downtime and talk about the kind of atmosphere youre trying to establish. The back of the card highlights photographs of their exisiting offices with map graphics. Doctor Referrals in 4 quick steps By . The entire team of medical assistants will be working under him and will be supervised and evaluated by him. Sharing your name and learning theirs will enhance your professional relationships. The Pelvic Floor Institute Our example comes from Annville Family Medicines video welcoming Dr. Sisbarro to their practice. First, Ill breakdown the positive aspects of the online announcements. Seller and Dr. Check out our post on Meeting Your New Team After the Close! Encourage the patient to come by to meet you or call with any concerns. Although long term goals take a longer amount of time and commitment to achieve, establishing them accomplishes two things. How your other staff members first interact with the new doctor at your practice not only establishes for how their relationship will be in the future, but also establishes their overall sense of your organizations culture. opens in a new window. Expand this biographic sketch into a press release for the local media. Getting this information is so important because its content you can draw from for every version of your announcement. The task here is to effectively communicate the positive why and how thatDoctor Newdocbenefits your various audiences. But if you have something particular to say or to address, youre in luck. 15th Floor. What else could you possibly do? Something went wrong. Now what? However, it's another option available to you when youre announcing your newest doctor that might resonate with your patients more than you might think. Present-day humans may encounter thousands of people at a conference or at a baseball game. Including funds in your budget dedicated to technological investments that improve the patient experience will be worth it in the long run. Of course, were going to look at an example. 90% of adults use social media to search for healthcare information. Introduce themself in a professional manner? Doctor Introduction Letter Template -Writolay.com Content from the physician biography can be repurposed on the website, as well. Not all practices are sold under the normal public listing model. Followed by a couple of other paragraphs that give background information I keep stressing the importance of throughout this blog post. Designing your postcard is a lot like creating your social media post, except you can use both sides and you have to leave an area for postal information. North Atlanta Spine & Pain Care opened a new practice and sent postcards to referring physicians introducing Dr. Newton and the practice information. Wonderful Ways to Welcome a New Doctor to Your Practice HIMSS23: Turning the great resignation around, How to keep employees from leaving your practice, Cybersecurity: Free juice is not worth the squeeze. A new practice, Medical Associates of Georgia invited physicians and patients to an Open House to meet the physician and staff and to see the office. Welcoming a new doctor to your practice starts before theyve come in for their first day. Preemptively thank the patients for continuing as patients at the practice and for supporting the new doctor. Subject: Introducing the New Doctor Dear (recipient' name), With huge delight and great excitement, this letter is being written to you to introduce you to the new edition of [mention the name of the company or organization]. Physician Change Form - Fill Out and Sign Printable PDF Template | signNow However, whether you get the timing right or not, youre patients will be more likely to welcome your new doctor in person by sending letters. doctor introduction letter Articles, Aspiring Clinicians, Marketing, Uncategorized August 10, 2012. Now youre in the midst of racking your brain through all of the different activities involved with making them feel welcomed. Prepare applications to multiple medical schools . Its not a hard process and it will benefit you tremendously in remembering the names of all of your new employees. In fact, 89 percent of people say that getting likes on social media makes them happy. What do the price transparency rules mean to physicians and will they really lower prices? Some are very formal, almost like a legal notice in the newspaper. ">. Billing & Collections. A graphic elements from the website design were included for added interest. A good introduction consists of five "P"s: Preparation (knowing who's who); Precedence (understanding where people stand in the hierarchy); Pattern (establishing a consistent technique); Pronunciation (saying names clearly and correctly); and Parallels (adding a point of commonality). A Cornell University study found that eating together as a team helps. That is your common ground. Second, it tells them that youre not planning on laying them off anytime soon. To ensure that first impressions and introductions throughout your office go as smoothly as possible, emphasize their importance with your existing team. One of the oldest ways to announce any big changes at an organization is to write a press release. . If youre a modern practice, you more than likely have some swag or promotional items lying around that you give to your patients. They have a lot to take in during the first four hours at their new job. Don't wait for them to begin the interaction; take the initiative and initiate the process. The third party would be one of your clients. This 6 inch by 4 inch double-sided glossy postcard features the practice's services and the doctor's experience. Stacey Harris, Web Design & Front-end Development, Jason Medina, Web Design & Front-end Development, Medical Practice Website Design, SEO, Marketing for Healthcare Professionals, 3330 Cumberland Boulevard, Suite 200, Atlanta, GA 30339. These letters are updates from a previous product, the Business Mastery Supplement, written by many Sohnen-Moe Associates over the years. I am on a mission to assist businesses in achieving their goals.. My Insurance Solutions helps eligible Medicare participants navigate their Medicare options. Many doctors decide to write a letter explaining the transition to patients. The Pelvic Floor Institute (PFI) postcard features a photograph of the physician with a brief introduction and photo, the practice's two office locations, and pelvic medical services provided. Dr. Smith, this is Mr. Press releases arent hard to write, act as a formal announcement and have the chance to garner the attention of local media. Discuss (briefly) how your specialty can assist their patients and. Oncologists, as a group, are not interested in prenatal massage. In the medical world, the way you introduce yourself and others can make or break your relationships - with patients, their families, and your colleagues. Your goal is to "sell" the new doctor. by Deanna Sylvester | 23 Feb 2016 | Marketing, Massage/Bodywork, Natural Touch Marketing original blogs, Sohnen-Moe Associates blogs, [Courtesy of Simon Howden at FreeDigtialPhotos.net.]. This task is for our benefit. This is where precedence is critical, because you need to know who's who in order to perfect the introduction. Adding a new physician to your practice requires a schallen communication plan that included your your, social media, the staff. Not all buyers are created equal. New Private Practice Announcement FREE Letter Template Over one-third of all employees consider leaving a position due to a culture mismatch. Sample Letters When Closing or Transferring a Practice. Asset protection attorney and regular Physicians Practice contributor Ike Devji and Anthony Williams, an investment advisor representative and the founder and president of Mosaic Financial Associates, discuss the impact of COVID-19 on high-earner assets and financial planning, impending tax changes, common asset protection and wealth preservation mistakes high earners make, and more. of Radiology and Breast Imaging practice at the Seattle Cancer Care Alliance. You dont want to include too much information in your post, otherwise people wont read it at all. This can be created using a postcard-size announcement to give patients and other medical practices. When you write an introductory letter to a member of the medical profession, you are often asking for a favor for their time, for their support, for their faith in you. A practice transition letter might not be the first thing on your mind, but when most doctors purchase a dental practice, one of the big worries is always patient retention. Pertinent contact information is highlighted on the back of the card, along with room for a mailing address label. It is an honor that a well-qualified, diligent, sincere, and humble man like him is accepted to be a part of us. If you've ever sold your own home, you know it can be rewarding and stressful! Adding a new physicians to you practice requires a sound communication plan that encompasses your patients, social media, and staff. Sara, Merv, this is Dr. Julia Smith.". Invoking a third party gives you a better chance of being granted a hearing. Then get personal by adding such things as where she grew up, what her greatest adventure has been so far, what's her favorite sport, and even something fun like, "Does she crave chocolate?" If the buyer`s deposit is nonrefundable and the buyer has obtained a written loan commitment from a lending institution, consider sending the letter of introduction some two weeks prior to the date of closing. Finally, plan a staff meeting to discuss the integration of the new physician at least a month in advance, followed by a welcome meeting when she arrives, allowing at least 30 minutes for everyone to get acquainted and get answers to their questions. Introducing Yourself to Healthcare Providers - Sohnen-Moe Introducing a New Dentist to The Practice | Front Office Rocks Royale; On. Not only is this step essential as a courtesy to your patients, it may help you avoid an allegation of abandonment. Act quickly and keep it going. The postcard features before and after photos of people who are successful in the program. I recommend using all of them or as many as possible because this type of content does nothing but reflect positively on your practice. This type of announcement is an official document coming directly from your practice in a formal structure. If you make an appointment to see Dr. ____doctors name_____ before my last date in the office or return an authorization form allowing me to discuss your file with Dr.____doctors name_____, I will review your file with Dr. ____doctors name_____. Its a simple video where Dr. Christi introduces and interviews the newest doctor at her practice. 114 Fifth Avenue. Physician Welcome Letter Template -Writolay.com This includes Linked-in, Facebook, and medical review websites such as Vitals and HealthGrades. Each letter must be written to fit each specific doctor and each specific situation. But, really, we encourage you to seek out sample letters, no matter where you get them. My years here have been filled with many rewarding experiences and memorable patients. All of this makes your new doctor very real and creates a welcome "buzz." Thus, your new doctor will feel welcomed before their first day and throughout their first through months. Write an introductory paragraph explaining the need for the transition and thank them for the years of commitment to the practice. Let people know if you prefer to be called by your given name by inviting them to do so: "I'm Dr. Smith, and it's OK for you to call me Julia if you like.". In order to see the most success with this, youll have to plan a few weeks in advance to accommodate for the mailing process. As far as formatting goes, there is one particular format that stands out. This usually happens when we forget someone's name or they forget ours, and can be especially uncomfortable in professional situations. 1. Alabama Bone & Joint Clinic announcing the addition of S. Evan Carstensen, MD, to the practice. Its worth the time to add the new doctor listing, delete or correct old entries, and be confident that what people find online is current and accurate. For example, if your staff was more interested in the work they were doing than meeting their new team member then it comes off that your organization only cares about output. Download Template : (pdf, docs, ODT, RTF, txt, HTML, Epub, Etc), Business, marketing, and blogging these three words describe me the best. On one hand, being new is a springboard for telling the story early and often. New Physician Announcement: Welcoming Kathryn (Katy) Lowry, MD Doctor Referrals in 4 quick steps - How to Start, Grow, and Scale a When you close or transfer your practice, it is important to send letters to your patients to officially communicate what will take place. Their first half of their day is overwhelming between the paperwork, tour, introductions, and HIPAA training courses. This is critical for patient retention. ENT Carolina announcing the addition of Joshua C. Yelverton, MD, to the practice. Postcards can distributed as leave-behind items, or mailed out to patients and referring physicians. Double-sided postcards are mailed in envelopes to referring physicians, patients, or other targeted demographic groups. Go online yourself to make sure it is accomplished and that it is completely accurate. Home Letters Templates Introduction Letters. Because of my retirement/disability/other, I have sold my practice and office at ______address_______. With the rollout of all that is Affordable Care, there are dozens of reasons why theres a new doctor (or doctors) now onboard.