The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. Welcome to the Digital Spy forums. Santander's bank of antandec - More About Advertising Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. The campaign, 'Stop! Meet the Cast of the Santander Commercial. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. Thats a whole different bank. We are in the process of leaving the bank now due to this advert. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. Cameras went behind the scenes at the. Once again you have those two imbeciles doing an advert for you. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. www.santander.co.uk. Ant and Dec enlist origami expert to mangle customers' bills in Registered office at Floor 14, 10 York Road, London, SE1 7ND. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. Santander UKis a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. - YouTube A video of Ant and Dec from ITV on Santander advert. The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. Lets be honest, no one really likes bills, but origami bills - well thats more like it. Ant and Dec Earnings for Santander Ad. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. Its @antanddec off the telly. When launching the campaign, Santander not only wanted to improve consumer perceptions but also love among staff, something which Parker is confident it has achieved. Listen to article Well said. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. It makes you want to change who you bank with. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. Santander slammed for Ant and Dec advert - Entertainment Daily New Nationwide advert with the three women talking your not the only one, its the voice of the main speaker just not pleasant to listen to. Santander: Stop! Scammer Time Ads of the World | Part of The Clio Good job whoever pitched and approved this. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels. Registered in England and Wales. PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. The campaign, which launched in December, stars the duo promoting . The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. Its the future., Ant then chimes in: We live in the future, man!, Read more: Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round. Your email address will not be published. Vote for the campaign below in The Drums Creative Works. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. Darrell Davy joins the cast of a worldwide hit Netflix series - More info to follow; Pete Picton joins the cast for the UK tour of Catch Me If You Can; Lizzie Wofford joins the cast of a long running West End Musical. It was created for the brand: Santander, by ad agency: House 337. The new Google Pixel advert with that loud guy 'Mike' shouting about the photo eraser function is annoying me. They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. Returning in their fictional roles as the CEOs of the Bank of Antandec, the iconic TV personalities help the public to detect scams before falling victim to them through the use of Fraud Detecting Scammer Pants which inflate whenever the wearer receives a scam text. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. TV duo Ant and Dec have opened their own bank after revealing it has been a "life-long dream" to work in the financial sector in a tongue-in-cheek ad. Ant will join you. The Santander commercial has an amazing cast of well-known actors and actresses. Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. The technical storage or access that is used exclusively for anonymous statistical purposes. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. All rights reserved. Id encourage anyone with young family members to download the Numbers Game learning packs and to tell friends and family to do the same., Ant and Dec stage press conference to set record straight on rip-off Santander branding. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. If youd like to join in, please sign in or register. CEO Dec has an incredible banking. Who Plays The Origami Man In Santander Advert 2023 Updated Santander is saying they do things differently. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative. Ant and Dec are reported to have signed a 40million, three-year deal with ITV earlier this year. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. Doing a bank. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. This time the boys are on a mission to help customers spot scams before they fall victim to them. Registered in England. Do we love Ant and Dec? A TikTok-branded campaign featuring Ant and Dec and five creators using the 'Scammer pants' filter will also launch the following week. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. All Rights Reserved. Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. Xeim Limited, Registered in England and Wales with number 05243851 Santander UK plc. The bank of ant and dec. Seriously reconsidering going back., Another commented: Ive been with Santander a long time but if these two are endorsing it time to rethink. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Your advert about scams and scammers that appeared on our televisions, which is advertised by two idiots dressed in red trousers. Santander announces Ant & Dec as new brand ambassadors, Santander UK Global Structured Solutions Programme, Santander UK Notes and Certificates Programme, Santander UK Structured Note and Certificate Programme. Who Is In The Santander Advert 2023 Updated Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains. WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. Ad of the Day: Ant and Dec offer terrible money advice to kids in 4 min. Grow up haters, move on in life. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Ant and Dec transform into 1980s video game characters in - The Sun The money saving car insurance advert with Judi Dench doing her "M from the Bond films" routine. YouGov Ad of the Month - UK: Santander | WARC The bank has worked with a number of high profile personalities since 2007, including Olympic gold medallist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. 4 min. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. Back to School is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives. Banking scams cause untold damage and misery, even suicides. New Bank of Antandec antics in latest Santander ad by Engine Creative Required fields are marked *. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. Keith Moor, Santander's chief marketing officer, said: "We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. 5 questions I wish Id asked as a junior marketer: Santanders Keith Moor, Inside the launch of RBSs mobile banking brand B, Les Binets five keys to maximising profit in tough times, HSBC, Walkers, Qantas: Everything that matters this morning, Marketers have the best view of how brands can achieve their ethical goals, Why brands are banking on new store formats amid cautious return to the high street. Interested in creative campaigns? Registered Number 2294747. Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. Santander: Fraud Detecting Scammer Pants - DAILY COMMERCIALS Santander really must get rid of them for good. Reading some of the comments on here are childish. It suggests various funny financial solutions including providing tiny coffee shops in their branches so customers can save money on their daily coffees. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. Alphanet Website Design Agency. Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! If we can get people to hear the words Scammer time and pause when theyre about to part with money or personal details then hopefully we can help thwart more of these criminals, Santander UK director of marketing, Dan Sherwood said. Nothing else stood a chance.". The overall takeout being Stop and think. Santander UK plc customers eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK. Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. . Watch the ad again and understand the irony. How are brands celebrating the coronation of King Charles III? As if they eat Maccies. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? Hurtful and tone deaf to anyone thats been a victim of crime. Some customers have even threatened to leave. Santander claims Ant and Dec campaign is boosting brand love Questions To Ask Oneness Pentecostal Believers - QUESTIONSD Santander UK has agreed a deal with the nations favourites Ant & Dec presenters of Ant & Decs Saturday Night Takeaway, Britains Got Talent and Im a Celebrity Get Me Out of Here! Love this, love the lads. Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. We also have several accounts with them. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. Privacy Policy. And his ingenious way to achieve this incredible feat is by introducing a personal origami master - ready for action when those bills arrive through the letter box. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. We are not impressed. The much-loved TV duo are two of the most successful stars seen on screen. By clicking "Accept", you accept all cookies. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Reports indicate that they were paid a whopping 2 million . Johns hopkins all children's hospital t shirt men umschalten. The Antandec marketing campaign will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way, the bank says. Who is the origami expert in the santander advert to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. We know how ruthless scammers are and the impact they have. Santander TV Advert for Ant & Dec 2020. Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. Santander wants to make its purpose more tangible as it shifts brand positioning. 'Back to School' is a collaborative effort between. Genuinely hate this advert. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Express. after Ant McPartlin was fined for drink driving. Santander TV Advert for Ant & Dec 2020. - YouTube Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Getting this idiot to advertise your product. Our Financial Services Register number is 106054. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. Your email address will not be published. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. https://en.wikipedia.org/wiki/Congenital_iodine_deficiency_syndrome#Terminology. Please make it stop. ant and dec santander advert cast Santander claims that figure is unprecedented in the banking industry. Decs big idea is to help customers feel better about their household bills by making them more interesting. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. Ant and Dec have earned a reported 4 million for their latest Santander ad campaign. Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. 2024 dynasty rookie rankings / athletes having heart attacks 2021 / questions to ask oneness pentecostal believers; Im A Celebrity South Africa star Helen Flanagan shocks viewers with behaviour tonight. The Bank of Antandec Shows People How to Detect Scams with 'Scammer Registered Office: 2 Triton Square, Regent's Place, London, NW1 3AN, United Kingdom. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. Were not Nike, were not Apple, so seeing that score is almost unprecedented in our industry.. contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Listen to article In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. more. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. Prince Harry to use coronation trip to his advantage when he returns to the States? The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. We use cookies to enhance your browsing experience and analyse our traffic. Santander have released a fantastic new advert featuring Ant and Dec. extra campionario Ant & Dec's Pre-Dection | I'm A Celebrity.Extra Camp: 210 Likes: 210 Dislikes: 25,554 views views: 1.03M followers: Entertainment: Upload TimePublished on 23 Nov 2016 . Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. Ant & Dec - Wikipedia This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. Santander is now launching the second instalment in the campaign, created by Engine, which shows Ant and Dec at a press conference fighting a copyright infringement claim from another bank. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. Double bubble for all parties - Santander PLC, I'm a Celebrity Co. Ltd and Ant&Dec Inc. And THE WORST AD [although it might only be showing in our neck of the woods] is definitely the Northern Rail "Do your own thing" abomination that comes on every day during The Chase to spoil my tea (FYI tuna pasta bake today + a couple of glasses of red). The Geordie duo are . Privacy Policy, Who is the origami expert in the santander advert. Made By Dyslexia ad asks AI to think like famous dyslexic thinkers, Scream if you want to go faster: Lovehoney celebrates Masturbation May, Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenals wounds, Tesco Mobiles trusty trolley returns to save the day once again in playful BBH spot, Disney and Spotify collaborate to promote Disney+. They make my blood boil. The partnership was facilitated by leading talent agency YMU Group. In the ad, CEO Dec has an. It launches on Monday 3 June and the. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. The line 'Hammer time' changed to 'Scammer time.' Your email address will not be published. I will be going to local Santander. All rights reserved. Meet the Cast of the Santander Commercial. Theyre not straight laced product banking ads.. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week .